Driving Strategic Growth for Helen BMG Spirits in Southeast Markets
Industry: Spirits Market: Southeast U.S. Services: Strategic Expansion, Brand Positioning, Partnership Development, Experiential Marketing
The Challenge
Helen BMG Spirits is strengthening its presence and accelerating growth across Southeast markets while maintaining a premium brand position in an increasingly competitive spirits landscape. The objective is to drive market penetration, establish meaningful partnerships, and ensure consistent brand storytelling aligned with a global vision.
Our Role
Astory leads the strategic and expansion operations for Helen BMG Spirits across key Southeast markets. Drawing on deep international experience spanning Sweden, Europe, and Asia, Astory brings a global perspective to brand strategy, partnership development, and experiential marketing—ensuring the brand’s positioning remains elevated, authentic, and market-relevant.
Ongoing Execution
– Leading regional market expansion and growth strategy across Southeast U.S. markets
– Developing and executing premium brand positioning frameworks
– Identifying, sourcing, and cultivating strategic partnerships to support market penetration
– Mapping and approaching premium hotels, restaurants, and liquor stores to expand distribution opportunities
– Executing active sales initiatives, including cold outreach, in-person tastings, and promotional campaigns to drive product placement
– Supporting experiential marketing initiatives to strengthen brand presence and consumer engagement
Robb Report: Crafting a Digital Experience for the Luxury Market
The Challenge
Robb Report, the leading authority in the global luxury lifestyle sector, set out to elevate its digital presence to better serve its exclusive RR1 members, luxury community, and brand partners. The goal was to enhance communication, expand digital channels, and strengthen the synergy between offline and online experiences—ultimately delivering greater value to premium partners and RR1 members alike. The vision was to create a seamless, engaging platform for content, communication, and community building—tailored specifically to ultra–high-net-worth individuals and discerning luxury consumers.
Our Approach
Astory partnered with Robb Report to drive its digital transformation, assembling and managing a technical team to reimagine the website so it mirrored the sophistication of the luxury market. In parallel, we introduced new communication channels—including digital newsletters—and shaped the brand’s content strategy by defining tone, frequency, and approach to deepen engagement with RR1 members and the wider luxury community. To support revenue growth, Astory developed refined pitch decks that clearly articulated the value of every touchpoint and channel under the Robb Report umbrella. We also guided the strategic development of their social platforms and collaborated with leading voices in the luxury space—ensuring that every interaction conveyed exclusivity, refinement, and a bespoke experience for ultra-high-net-worth individuals and discerning consumers
Key elements of our approach included:
Website Development: We oversaw the technical build and design to ensure a sleek and elegant user journey that resonates with luxury consumers.
Content Strategy & Planning: Developed an editorial calendar aligning website content, newsletters, and social media posts to reinforce brand positioning and engage the RR1 community with exclusive, high-value storytelling.
Newsletter Management: Implemented and coordinated monthly newsletters tailored to the interests of Robb Report’s discerning audience, enhancing direct communication and member engagement.
Channel Selection & Communication: Strategically selected digital channels that align with luxury consumption habits, ensuring a consistent and compelling brand voice across web, email, and social media platforms.
Revenue Growth Strategy: To directly support commercial objectives, we designed clear and compelling sales tools, including pitch decks and partner materials, that clearly articulated the value of Robb Report’s ecosystem. By mapping each digital and offline touchpoint, we empowered the sales team to demonstrate ROI to premium partners, reinforcing Robb Report’s position as the leading platform for reaching ultra-high-net-worth audiences
Notable Collaborations & Event Execution
We had Mercedes-Benz partner up with a top-tier influencer for the exclusive launch of the Mercedes-Benz G580 Electric, staged at Robb Report’s prestigious annual Christmas cocktail event. We executed a premium collaboration with Bacardi, featuring Patron Tequila, Teeling Whiskey and Grey Goose, woven into an immersive event experience. This included live cocktail creations paired with editorial exclusives: A renowned wine and spirit specialist, Fredrik Schelin crafted unique Christmas recipes served and mixed live at the cocktail gathering, elevating the event’s luxury appeal.
The Impact
Astory’s end-to-end digital marketing and event execution enhanced Robb Report’s positioning as the definitive luxury lifestyle brand. The new digital platform, aligned content strategy, and exclusive influencer partnerships created a compelling ecosystem that engaged high-net-worth individuals and luxury brands alike—delivering measurable uplift in brand prestige, audience engagement, and client partnerships.
From Stays to Stories: Influencer Campaigns at North Beach Hotel
The Challenge
North Beach Hotel in Fort Lauderdale sought to boost its social media presence, create high-quality digital content, and engage the local and global community. Through authentic storytelling and wellness-focused events, the hotel highlighted its unique charm and strengthened visibility and interaction in a competitive hospitality market
Our Solution
Astory partnered with North Beach Hotel to launch dynamic Staycation campaigns with carefully selected influencers, generating high-quality visual content and authentic storytelling. Influencers captured the hotel’s ambiance, amenities, and local lifestyle through engaging photos and videos, amplifying its visibility across multiple platforms. Leveraging our local network, we managed community relations and wellness partnerships, bringing local brands into events and activations. To strengthen these efforts, we created The Village Life Brand Program, fostering meaningful connections between the local community, global travelers, top wellness instructors, and local brands for mutually beneficial collaborations.
Execution & Impact
Monthly influencer stays designed to showcase different aspects of the hotel and surrounding North Beach Village Resort – Professional content created in real-time, including photos and stories optimized for social media and website use – Amplified brand reach through influencers’ engaged audiences, creating organic interest and authentic endorsements – Consistent flow of fresh, high-quality digital assets driving traffic to booking sites and social channels
Results
The Staycation campaign generated high-quality, authentic content that brought North Beach Hotel’s story to life and boosted engagement across social platforms. Through carefully curated influencer storytelling and The Village Life Brand Program, the hotel fostered meaningful connections with the local community, wellness instructors, global travelers, and local brands, driving collaborations, event participation, and a vibrant, engaged ecosystem
U.S. Market Positioning: Launch of a Premium Swedish Organic Vodka Brand
The Challenge
A premium Swedish vodka brand specializing in organically flavored vodkas, sought to establish a strong presence in the competitive U.S. spirits market. Their key objectives included securing reliable importers, distributors, and strategic sales partners to elevate the brand and expand its reach nationwide. They needed a knowledgeable agency with deep market expertise to navigate the complexities of U.S. distribution and retail.
Our Approach
Astory took on the role of exclusive agent and strategic partner, providing end-to-end support for their U.S. market entry and continued growth. Leveraging our extensive network and deep understanding of entering the market, we developed and executed a comprehensive market entry strategy:
Market Research & Partner Sourcing: Conducted thorough vetting and evaluation of potential importers and distributors who aligned with their premium positioning and organic ethos.
Strategic Introduction: Connected the brand with a top-tier luxury spirits partner with an established footprint across the U.S. and South America, offering deep expertise in premium beverage distribution.
Negotiation & Deal Facilitation: Led negotiations to secure mutually beneficial agreements, ensuring terms supported long-term growth and brand integrity.
Sales & Strategic Support: We continue to provide ongoing guidance and market insights to support their sales efforts, marketing initiatives and brand positioning across key states.
Results
Through Astory’s dedicated agency services and deep knowledge of the Florida market, the team successfully secured a distribution agreement with one of the leading luxury spirits companies in the U.S. and South America. This partnership now spans 19 states, significantly expanding the brand’s footprint and making it more accessible to discerning consumers nationwide.
Conclusion
Astory’s hands-on, comprehensive approach allowed the brand to confidently enter and scale within the U.S. market. By sourcing, vetting, and securing high-caliber partner, we helped the brand navigate the competitive landscape and position itself as a premium organic vodka choice for luxury consumers
Engaging Communities: Events, brand programs & community management at North Beach Village Resort
The Challenge
North Beach Village in Fort Lauderdale aimed to grow a vibrant wellness and lifestyle community that embraces the full Village Life experience. Their goal was to increase guest engagement, raise awareness and visibility of the resort, and attract wellness-minded travelers—while fostering lasting connections among local brands, influencers, visitors, and travelers through monthly wellness events.
Our Approach
Astory developed the Village Life Community Platform and Village Life Brand Program—designed to foster a thriving community and create meaningful connections for local brands. We carefully selected vibrant local communities, established event platforms, and partnered with experienced wellness instructors to deliver engaging experiences. Local brands were invited to participate, showcasing their services and products while adding value to the community. Our comprehensive strategy included:
Curating Partnerships: Collaborated with highly engaged and already established event platforms such as Miami Salsa Events, The Beauty Boost and leading yoga and wellness instructors who hold strong influence within the Fort Lauderdale wellness scene, ensuring authentic engagement and diverse event offerings.
The Village Brand Program: Established a curated brand program inviting wellness, fashion, and beauty brands to participate in events, providing them unique access to the community, travelers, and influencers
Influencer Marketing & Community Building: Executed influencer campaigns at the events to amplify brand visibility, increase reach, and drive meaningful engagement
Value Creation for the hotel & partners: Delivered measurable benefits to both the hotel and collaborating brands by blending creative experiences that promote wellness, culture, and lifestyle, enhancing guest satisfaction and loyalty
Results
Through Astory’s strategic coordination and marketing expertise, North Beach Village successfully launched a recurring wellness event series that deepened community ties and elevated the resort’s profile as a wellness destination. The Village Brand Program has become a valued platform where wellness, fashion, beauty and lifestyle brands connect directly with engaged audiences and influencers, driving ongoing visibility and collaboration.
Conclusion
Astory’s end-to-end management of North Beach Village’s wellness initiatives has built more than just events — it has cultivated a trusted and vibrant wellness community. This has created new opportunities for brand partnerships, increased guest engagement, and positioned the resort as a leader in wellness experiences in Fort Lauderdale
Stories we’ve shaped with brands.
Glow & Grow
Influencer marketing & community management
Hosted the Grow & Glow Event in Miami, combining inspiring activities with influencer marketing, product placements, and curated gifting.
Kroma Wellness
Content production, influencer marketing
A campaign curated to raise awareness and engagement for Kroma Wellness at the Yoga event at The Standard Spa in Miami Beach
Drink FRUGA
Content production, influencer marketing
A strategic campaign developed for FRUGA to drive brand awareness and support the launch of their Miami-based beverage brand.
